This is the primary design associated with the brand and the go-to symbol used most often to represent the business.
Professional
Inviting
Clean
Balanced
Grounded
Brand Vibe
This is an altered version of the main logo with a different orientation or structure, adding flexibility and versatility.
Secondary logo
The brand mark is a signature detail that adds character and boosts brand recognition. It can be used to add an extra branded touch, or as an accent alongside your main logo.
Mark
Alternate logos add additional depth and flexibility to the brand and cover less common use cases.
Alternate Logo
Use only when imagery is absent, to add occasional pops of vibrancy and contrast without overpowering the primary palette.
Alt Light
Linen
#xxxxxx
CMYK: 9 10 14 0
Used sparingly as an additional accent color.
Alt Accent
Mint
#xxxxxx
CMYK: 34 9 31 0
Used for action items, buttons, and special call-outs.
Accent
Leather
#A36132
CMYK: 28 65 91 16
Works well with the primary & often paired with it. Used sparingly as an additional light tone.
Secondary/light
Snow
#FFFFFF
CMYK: 0 0 0 0
Strongest correlation with the brand and used most often. Used for dark backgrounds or text on light colors.
Primary/Dark
Forest
#13423E
CMYK: 87 52 65 49
The tones in your color palette should be used consistently to increase brand recognition. For digital use, refer to HEX codes (#xxxxxx). For printing, use CMYK values.
Color Palette
Blush
#EACCC7
CMYK: 4 22 16 0
Marigold
#DBC44C
CMYK: 15 19 98 0
Secondary accents
Primary
Used sparingly as an additional light tone.
Poppins Light (300)
Body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer suscipit vel arcu non blandit.
Poppins Medium (500)
Intro sentences and short,
bold statements.
Agrandir Regular
Headlines
Poppins Medium (500)
Subheads
Consistent font use creates a clear and cohesive brand. Each typeface plays a role in readability, hierarchy, and personality.
Each font name is linked to where you can download or purchase that font.
Typography
Setting up Project Pages
Website Update Services
SEO Getting Started Guide
Showit Tutorials
Showit Login
To ensure your continued success, we've pulled together a collection of links and resources.
Links & Resources
The logos in your Brand Toolbox have been organized by file format in order to help you easily find what you need.
File Formats
All your logo versions and marks should be center-aligned to keep your brand looking polished.
alignment
In order to keep all elements legible, your logo versions should not be used smaller than 2 in.
sizing
All branding elements should have plenty of “white space” or breathing room around all sides (we recommend at least 20% of the element's overall width). See diagram as an example.
Spacing
These best practices will help your brand look professional & polished when in use.