When Perspectus relocated to their downtown Cleveland studio and launched a refreshed firm brand, Natalie helped bring their new identity to life within the workplace. She won an office-wide design competition to envision wall graphics for three conference rooms, incorporating project imagery, brand colors, and the firm’s newly established mission, vision, and values. The graphics became a storytelling element that reflected and celebrated the firm’s culture.

Additional signage included dimensional reception letters with contrasting returns, as well as suite and conference room window graphics for identification and brand presence throughout the office.

Perspectus